For Immediate Release:
There's no shortage of night clubs, wild pool parties or sexy events in Las Vegas, but until now there hasn't been a single upscale boutique that could dress a woman for all those glamorous celebrations. Now in it's third month at it's new location across the street from the Hard Rock Hotel (next to the Rainbow Grill), Hipwear is wooing customers with it's unique blend of dazzling wears. From bikinis made by Sauvage, Vix and Dare Me, to sexy one of a kind hand painted gowns and dresses by Bahiye Fashion, Hipwear's got everything a woman needs to tastefully dress for any Vegas soire. "With the exception of swimwear and sexy Halloween costumes, the Hipwear Boutique is color coordinated. We match lingerie with denim, tanks and t-shirts with our five hundred dollars gowns," says Jay McCarthy president and founder of Hipwear. "The environment makes finding the right thing to wear simple, and shopping very exciting. We've worked hard to establish relationships with small boutique manufacturers that compliment the Vegas lifestyle. We carry Hart and Huntington Jeans that features tattoo art by Inked star and tattoo personality Carry Hart and the crew from the Hart and Huntington Tattoo Company at the Palms Hotel. Our t-shirts, tanks, and active-wear come from Yvette Mandell and Mia Brazillia, and we manufacture some of our own pin-up inspired dresses that have been very popular." Although Hipwear is not a dancer store, they do carry unique items that entertainers could easily wear including lingerie, platform shoes, mico-bikinis, and gowns. Adorned with pink "Hello Kitty" Fender guitars, a lounge area with leopard sofa, plasma screen television with Hipwear produced modeling footage, and mahogany hard wood floors, Hipwear is a very warm and exciting boutique.
The Hipwear boutique is also a Halloween store, although you won't find any scary masks there. What you will find is hundreds of sexy Halloween costumes from cops, nurses and angels, to french maids, army rangers, and school girls. "Sexy over scary is what Hipwear is about" says Joyce Vitug Hipwear's store manager. "Through the years Hipwear and it's web sibling Hipwear.com has built an outstanding reputation for carrying one of the best selections of women's sexy Halloween costumes both online and in their stores." With women's Halloween costumes starting at about $50 and selling above $500 for custom hand-made pirate costumes, we've got something for every woman's budget."
Although Hipwear is only 3 months new in Las Vegas, as an organization it's been around for almost six years. Founded by Jay McCarthy and his former wife Jacqueline McCarthy, Hipwear began life as Hipwear.com in the small Silicon Valley town of Los Altos, California. Thousands of web orders and four retail stores later, Hipwear has evolved into an awesome shopping destination for fit, body conscious women seeking high quality glamorous attire to compliment their look. "This Fall we're adding some great new lines to the store and to the web site that includes 575 Denim, hot couture dresses, sexy tops, corsets and suites, as well as an amazing line of high end heavy metal inspired jewelry. "We had always planned on opening a Las Vegas Hipwear destination," says McCarthy, " and now that the store is here, we're excited to be part of this great city!"
Walk through the front door, and let the Hipwear experience change any preconceived notions," says Hipwear founder and president Jay McCarthy. "The merchandise is what we call glamorous attire, which is a mixture of classy, unique, and sexy apparel for women." Sexy, however, does not mean trashy. "We pride ourselves on Hipwear's unique selection of hand painted gowns, sexy mini-dresses, tops, pants, lingerie, clubwear, sexy hand-made bikinis , platform shoes, boots, sexy women's Halloween costumes , rhinestone accessories, hats and more."
One won't find Hipwear items sold at Nordstrom, Bebe, Victoria Secret, or Fredricks, what is apparent is that Hipwear careful selects sexy clothing that's found on celebrities at red carpet events, night clubs, weddings, proms, cocktail parties, dance clubs, and other formal soires. Hipwear's apparel mainly comes from small niche manufacturers in Los Angeles, Miami and Texas. The store doesn't have something for everyone, but it does cater to woman interested in looking Hollywood or Vegas glamorous. "The average Hipwear customer works hard to obtain her figure and carries a body positive image. She doesn't have to be in perfect shape, but she feels good about who she is regardless of her dress size. She likes to feel feminine, probably loves the color pink, likes the sparkle of rhinestones or sequin, and wants to compliment her curves" says McCarthy. A sexy Halloween costume, the perfect black mini dress for a cocktail party, Holiday attire, prom dresses, sun dresses and swim-wear are all items one will find at Hipwear. This is a boutique and a web site for all Seasons.
Apparently, women all over the world are celebrating Hipwear's unique offerings, because Hipwear.com (the companies top rated web-store), enjoys more than 50,000 unique visitors per month and has a loyal customer following from all corners of the globe. The web site and the store focus on apparel, and leave adult toys, X- rated movies and accessories to the adult boutiques. "The Hipwear store does not have a hidden back room full of adult merchandise," says McCarthy. "What we do offer is an upscale feminine atmosphere with knowledgeable sales associates, and a clean, nicely built, professionally merchandised boutique. We think you will feel as comfortable shopping at Hipwear as you will in your favorite trendy mall chain store. Only, at Hipwear, one is likely to have more fun. Bring your boy friends and husbands, because Hipwear puts a smile on their faces too. Living within 200 miles of the San Francisco Bay Area or are visiting the Silicon Valley, makes Hipwear worth the drive. For those who don't want to leave the comfort of their home, shop Hipwear.com and have glamorous attire delivered to the front door.
Apparently, women all over the world are celebrating Hipwear's unique offerings, because Hipwear.com (the companies top rated web-store), enjoys more than 50,000 unique visitors per month and has a loyal customer following from all corners of the globe. The web site and the store focus on apparel, and leave adult toys, X- rated movies and accessories to the adult boutiques. "The Hipwear store does not have a hidden back room full of adult merchandise," says McCarthy. "What we do offer is an upscale feminine atmosphere with knowledgeable sales associates, and a clean, nicely built, professionally merchandised boutique. We think you will feel as comfortable shopping at Hipwear as you will in your favorite trendy mall chain store. Only, at Hipwear, we believe you'll have a lot more fun. Bring your boy friends and husbands too, because Hipwear puts a smile on their faces too. If you live within 200 miles of the San Francisco Bay Area or are visiting the Silicon Valley, Hipwear is definitely worth the drive. For those who don't want to leave the comfort of their home, shop Hipwear.com and have glamorous attire delivered to your front door.]]>